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This is a guest post by Vern Marker.

Many businesses around the world are cracking down on employee Facebook accounts and other social networking activity. Beyond that, many companies are looking online when considering potential new hires. So why is it so important to keep your personal and professional lives separate on Facebook? The answers seem very obvious.

By being online you automatically give up privacy and autonomy. Your online identity isn’t simply just what you put on your profile. Instead, it is the accumulation of tags, comments and other friend-generated content. Because of this, it’s important to set the tone of your account. If you need to, set up separate accounts: one for professional use and the other for personal use.

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